JEMARU
Discover Our Story
ROBUSTA
BELATUNGAN
Black mug with a coffee dip bag and JEMARU tag
JEMARU · Original Robusta

ROOTED IN BELATUNGAN, BALI

Robusta coffeebags fromBelatungan.

Inspired by coffee processing at home, a simpler way to brew Belatungan Robusta.

Explore the Coffee
Available to purchase
From Home, With a Story.
BELATUNGANPUPUANBALIJEMARU

OUR COFFEE

Real coffee.
A simpler
daily ritual.

Coffee from home, for wherever your day takes you. Belatungan Robusta in a coffee bag: simple to brew, with flavour and its origin story close at hand.

Meet our coffee
01 / ORIGINAL ROBUSTACream and orange JEMARU Original Robusta packaging, coffee beans, and a black cup
JEMARU · Original Robusta
01

Belatungan Robusta

Starting with coffee and its origin story.

02

Coffee dip bags

Ground coffee held inside a filter bag.

03

A simpler brew

For everyday coffee rituals.

FROM CHERRY TO CUP

A long journey.
Before a single sip.

From coffee cherries to your cup, every stage has a part to play. Explore the processes behind our story.

01/ 08

Harvest / Coffee cherries

Beginning with the fruit.

The journey starts with coffee cherries. The harvest is the starting point before post-harvest processing begins.

Process illustration: Harvest / Coffee cherries
Process illustration
02/ 08

Pulping

Opening the first layer.

The fruit skin is separated to prepare the beans for the next stage. The equipment illustrates the process, not a specific machine owned by the family.

Process illustration: Pulping
Process illustration
03/ 08

Fermentation

Giving the process time.

Fermentation is one part of the processing story familiar to us. Timing and methods can vary with local practice.

Process illustration: Fermentation
Process illustration
04/ 08

Drying

Meeting the warmth of the sun.

Coffee is laid out to dry. For our founder, this is one of the tasks most closely tied to childhood memories.

Process illustration: Drying
Process illustration
05/ 08

Hulling

Removing the remaining layers.

After drying, the remaining dry husk is removed. The beans are then prepared for further processing.

Process illustration: Hulling
Process illustration
06/ 08

Roasting

Finding the coffee’s character.

Local roasting with gas-fired pans or drums forms part of our processing background. This illustration shows the concept of that stage.

Process illustration: Roasting
Process illustration
07/ 08

Grinding

Preparing for each brew.

Roasted beans are ground for coffee bags. Grind size is one of the details we pay attention to in the brewing experience.

Process illustration: Grinding
Process illustration
08/ 08

Brewing

Arriving in the cup.

Belatungan Robusta in a JEMARU coffee bag, for a simpler brewing ritual. Open, brew, and enjoy the moment.

Process illustration: Brewing
Process illustration
Process illustration01 / 08

These visuals are conceptual illustrations. Equipment and methods may differ from the family’s actual practices.

Green hills and mountains from the founder’s visual archive; location unverified

OUR ROOTS / BELATUNGAN, BALI

Where we come from.
Why we begin.

Belatungan, Pupuan, Tabanan, Bali. This is where our founder’s story begins—with family, coffee, and the rhythms of everyday processing.

Explore our roots

Landscape from the founder’s visual archive · photo location unverified

Illustration of coffee drying on raised racks
Process illustration

OUR STORY

Once drying coffee.
Now developing it.

As a child, I helped my family process and dry coffee in Belatungan. Back then, it felt like an everyday chore. After leaving home for school, university, and eventually a career as a developer, I began to see it differently. Coffee became part of my routine, and a reminder of home. That is where JEMARU began: a wish to develop something that had always been close to me into a simpler coffee bag format. The journey is just beginning. I want to build it thoughtfully, keeping family and the work behind each brew close to the story.

Read the JEMARU story

BUILDING JEMARU

This story
is still growing.

JEMARU coffee bags are here. We are now at stage four: testing, learning, and improving, with care for every brew.

Follow the journey
  1. Completed

    Finding a direction.

    The coffee bag idea and origin story form JEMARU’s foundation.

  2. Completed

    Shaping an identity.

    The JEMARU name, visual direction, and product identity have taken shape.

  3. Completed

    Developing the coffee bag.

    JEMARU Original Robusta coffee bags are available to purchase.

  4. In progress

    Testing, learning, improving.

    Continuing to test brews, learn from feedback, and refine the experience of enjoying JEMARU.

FAQ

A few questions.
A little closer.

01What is JEMARU?

JEMARU is a coffee brand rooted in our founder’s story and coffee processing in Belatungan, Pupuan, Tabanan, Bali. Our first product is JEMARU Original Robusta in coffee bags.

02What is a coffee bag?

Ground coffee is held inside a filter bag and steeped in water, similar to brewing with a tea bag. This differs from a drip bag that hangs on the rim of a cup.

03Where does the coffee come from?

JEMARU uses Robusta from Belatungan, Pupuan, Bali, close to our founder’s roots and experience.

04Can I buy it yet?

Yes, JEMARU Original Robusta is available to purchase. Official purchasing links will be added to the Contact page. This website does not process transactions directly.

05How can I contact JEMARU?

Our business contact channels are being prepared. We’ll add the business email and official social accounts to the Contact page once confirmed.